MoneyGram : Influencer marketing campaign

Year :
2025
INFLUENCER CAMPAIGN
Social Listening
INSIGHTS

The Question

How can we use influencer marketing to engage diverse audience segments during key periods and drive an increase in money transfers via MoneyGram?

The Answer

We launched targeted influencer campaigns tailored to specific audience segments and cultural moments. By partnering with the best influencers, we created relatable and impactful content that resonated with their followers, driving engagement and encouraging money transfers through MoneyGram.

The Impact

Tailored influencer campaigns effectively connected with diverse audiences, driving engagement and boosting money transfer activity.
Impressions
1 M
Clicks
1 K