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THE DIVERSITY AGENCY

MARKETING AGENCY BRIDGING CULTURES AND COMMUNITIES

We are a multicultural marketing agency based in France and Africa, dedicated to bridging cultures and creating meaningful connections. With a strong presence in Europe and Africa, we craft strategies that celebrate diversity and empower brands to engage with global audiences.

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YEARS OF ACTIVATIONS

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COUNTRIES

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CLIENTS WORDLWIDE

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PROJECTS IN 2024

OUR VISION

DIVERSITY IS GOOD FOR BUSINESS

Traditional targeting no longer works. Misaligned messages create distrust and hurt business performance.

The solution? Data, AI, and modern tools to build a cohesive vision that truly connects with diverse audiences.

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Faces painted to highlight diversity

OUR MISSION

CONNECTING BRANDS & COMMUNITIES

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We create clear, data-driven strategies to connect brands with communities.

By leveraging insights and activating media channels, we deliver ROI-focused, pragmatic communication plans.

FROM MARKETING TO SUCESS 1. ANALYSIS - Market Analysis
- Insight Community
- Data Analysis & IA
- Personae
- Customer Journey Needs
1. ANALYSIS 2. CONCEPTION - Marketing strategy
- Media Planning
- Advertising
- Brand Content
- IA Generative Content
1. ANALYSIS 2. CONCEPTION 3. ACTIVATION - Media buying (ON / OFF)
- Street / retail marketing
- Stunt marketing
- Experiential marketing
- Influencer / SoMe
4. MEASUREMENT 1. ANALYSIS 2. CONCEPTION 3. ACTIVATION - Dashboard KPIs
- Test & Learn
- Post test research
- ROI analysis
- Client experience

HUMAN AND TECH

Now more than ever, diversity needs to be tangible.

Before being communicators, we are above all technology enthusiasts, and we put it at the service of our vision and our clients. While communication is largely subjective, we strive to make it as objective as possible.

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ICS MAPS

Maps communities by zones and interests.

Links data to retail, cultural, and religious sites.

Identifies OOH and DOOH media spots.

Enables precise location-based targeting..

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I CAN DO IT

Tracks real-time field data (contacts, zones, POS).

Allows instant promotions and messages.

Conducts product and trend surveys.

Provides quantitative and qualitative insights.

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PERSONAE

Categorizes data by interests, lifestyles, & generations.

Targets niche communities like trendsetters, diasporas, hipsters…

Integrates with social and media platforms.

Selected Work CULTURAL Experiences
that Blow People’s Minds
Slide Moneygram : send it social lsitening Influencer campaign view project Slide SAMIA : ENCORE UN CHOUIA segmented Media buying brand lift view project Slide RAM : Dream africa, Meet morocco brand strategy Media buying view project Slide Orange est là market share Sales b2b retail view project Slide espace loggia : digital marketing crm sem dooh sea view project Slide CANAL + : EVENT ACTIVATION CONTENT CREATION INFLUENCERS EVENT view project

Trusted by 30+ clients worldwide

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