THE DIVERSITY AGENCY
MARKETING AGENCY BRIDGING CULTURES AND COMMUNITIES
We are a multicultural marketing agency based in France and Africa, dedicated to bridging cultures and creating meaningful connections. With a strong presence in Europe and Africa, we craft strategies that celebrate diversity and empower brands to engage with global audiences.
YEARS OF ACTIVATIONS
COUNTRIES
CLIENTS WORDLWIDE
PROJECTS IN 2024
OUR VISION
DIVERSITY IS GOOD FOR BUSINESS
Traditional targeting no longer works. Misaligned messages create distrust and hurt business performance.
The solution? Data, AI, and modern tools to build a cohesive vision that truly connects with diverse audiences.
OUR MISSION
CONNECTING BRANDS & COMMUNITIES
We create clear, data-driven strategies to connect brands with communities.
By leveraging insights and activating media channels, we deliver ROI-focused, pragmatic communication plans.
HUMAN AND TECH
Now more than ever, diversity needs to be tangible.
Before being communicators, we are above all technology enthusiasts, and we put it at the service of our vision and our clients. While communication is largely subjective, we strive to make it as objective as possible.
ICS MAPS
Maps communities by zones and interests.
Links data to retail, cultural, and religious sites.
Identifies OOH and DOOH media spots.
Enables precise location-based targeting..
I CAN DO IT
Tracks real-time field data (contacts, zones, POS).
Allows instant promotions and messages.
Conducts product and trend surveys.
Provides quantitative and qualitative insights.
PERSONAE
Categorizes data by interests, lifestyles, & generations.
Targets niche communities like trendsetters, diasporas, hipsters…
Integrates with social and media platforms.