- Client
- Samia
- Year
- —
- Expertise
-
- Brand lift
- Media buying
- Affinity targeting
01
The Question
How do we build a media campaign that effectively reaches Samia’s core consumers and drives engagement across several platforms?
02
The Answer
Drawing on our in-depth knowledge of the target audience, we rolled out a multichannel media campaign across TV, radio, outdoor, metro and bus. This approach maximised visibility and engagement among Samia’s key consumers.
03
The Impact
A strategic media approach that connected the brand with key audiences, generating strong engagement and increased awareness.
- Faces
- 1617
- TV impressions
- 33.4M
- Active listens
- 33.4M
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